My Little Pony
Friendship, Magic, and Endless Adventures Await!
Step into the enchanting world of My Little Pony, where every toy brings a story of friendship and fun. Discover the colorful collection of ponies, playsets, and magical adventures designed to inspire imaginations of all ages.
About My Little Pony
Since their debut in 1983, My Little Pony toys have captured hearts with their vibrant colors, unique personalities, and tales of friendship. Over the decades, the brand has evolved through various generations, each bringing new stories and characters, yet always emphasizing the magic of friendship. Recognized for their cultural impact, My Little Pony was inducted into the National Toy Hall of Fame in 2024.
Explore Toy Collections
Discover the Series
Friendship is Magic
Join Twilight Sparkle and her friends in adventures that teach the values of friendship and harmony.
Equestria Girls
Experience the magic as ponies transform into teenage girls navigating high school life and friendships.
G5: A New Generation
Meet new characters and embark on fresh adventures in the latest chapter of the My Little Pony saga.
Meet the Ponies
Fan Favorites
Oh My Giggles Pinkie Pie
This interactive Pinkie Pie figure giggles and moves, bringing joy to every playtime.
Make Your Mark Mane 5 Collection
Collect the Mane 5 ponies from the latest series, each with unique accessories and styles.
Mini World Magic Playset
Create your own miniature Equestria with over 120 pieces in this customizable playset.
A New Generation Royal Gala Collection
23-piece pony set with movie-inspired figures, accessories, and a Princess Petals poster.
Friendship is Magic Mane 6 Collection
Meet the Mane 6 in this classic 3″ pony set with show-inspired looks and fun poses.
Friendship Castle Playset
Play in the Royal Castle with 3″ ponies, 16 fun accessories, and swing, door, and staircase.
Meet The Minis Collection Set
Build a magical mini world with 22 1″ ponies, playmat map, and sparkly special figures.
Magic Princess Pipp Petals
Pipp figure with charm accessories, keychain case, and fun music-themed play pieces.
What Fans Are Saying
My daughter can’t get enough of her My Little Pony collection. The stories she creates are endless!
Emily R.
As a collector, I appreciate the detail and quality of each pony. They bring back so many memories.
Mark T.
The new generation of ponies is just as magical as the originals. My kids and I love them!
Sarah L.
Frequently Asked Questions
My Little Pony toys are generally recommended for children ages 3 and up. Each product has its own age guidelines, so be sure to check the packaging. Our toys are designed to support imaginative play, storytelling, and early social skills—perfect for preschoolers and beyond!
Safety is our top priority. While many of our toys are suitable for kids ages 3+, they may include small parts that aren’t appropriate for toddlers under 3. Always follow the age recommendations on the package, and supervise playtime with younger children to ensure safe, happy fun.
Yes! Many of our figures, playsets, and accessories are inspired by characters and scenes from My Little Pony TV shows and films, including “My Little Pony: Friendship is Magic” and “My Little Pony: A New Generation.” Kids can recreate their favorite moments or invent brand-new adventures.
Absolutely! My Little Pony has a rich history of collectible figures, dating back to the 1980s. From retro reissues to limited-edition characters and exclusive variants, there’s something for every collector—whether you’re a lifelong fan or just starting your pony collection.
You can find official My Little Pony toys at most major toy retailers, including Target, Walmart, and of course, right on the My Little Pony official Amazon store. For the latest releases and exclusives, be sure to sign up for updates!